Social Media Strategy and Training
Social media strategy and social media training are an increasingly important component of an organisation’s public affairs and public relations agenda. The effective, strategised deployment and management of social media channels is incorporated into the organisation’s communications and outreach.
Why does your organisation need to be able to use social media effectively?
Being an increasingly important communication platform, social media allows you to take part in the conversations with the people you need to connect with: policy makers, stakeholders, like-minded businesses, NGOs, journalists and your client base. Not doing so means you are missing out on visibility, contact and content.
Likewise, in the event of any crisis situation, you need to be able to react effectively on social media. While a crisis may not start on social media, it certainly spreads there faster than any other channels.
A big advantage of social media is the possibility to monitor, track and gather conversations. With the information, you will be better placed to come up with more precise messaging and quality counter-arguments.