Private and Public Sector Digital Campaigning in the EU, with Marta Albertini

Our digital strategist, Marta Albertini, joins Social Media and Politics podcast presented by Michael Bossetta to share her experiences in digital campaigning across private and public sectors.

In this podcast episode, they discuss differences in using social media in a B2B environment versus an institutional one, some of the challenges in running pan-European campaigns, and how generational differences matter when communicating policy online. Marta also shares her insights on what’s changed in the (social) media landscape between the 2014 and 2019 European Parliament Elections.

Listen to the episode here: