Peter co-founded GPLUS after a fifteen-year career first as a journalist then as an EU official. During this period he gathered invaluable first-hand experience of how European policy is shaped and communicated to the outside world.

Since leaving the EU Commission to create GPLUS in 2000, Peter has driven the growth of the company from 2 to over 50 people and built up a strong network of affiliates in almost every European country. He remains closely involved in day-to-day relationships with clients, and runs political and media strategies for multinational companies in energy, technology, retail, media, luxury goods and food. Since the world’s No 1 communications group Omnicom took a majority stake in GPLUS, Peter has sought to deepen ties with Omnicom’s major networks and broaden our offer to clients looking for pan-European expertise in public affairs.

During his time in the EU Commission, he was at the forefront of negotiations with the EU to resolve anti-trust and state aid investigations, anti-dumping inquiries, WTO disputes and customs problems. He is also closely involved in the growing public debate over food safety and nutrition and the way it impacts on EU regulation.

He began his ten-year Commission career as spokesman for competition just as the EU acquired new rules to block big mergers. He then became trade spokesman in 1993, handling the Uruguay Round of world trade talks and subsequent global agreements on telecoms, financial services and information technology.

Peter joined the Commission’s international trade department in 1997 as a negotiator on China’s entry into the World Trade Organisation. He then joined Romano Prodi’s office to advise the new President on media strategy, recruit the Commission’s new team of spokespeople and set up the new Press and Communication Service.

Peter became deputy spokesman under Prodi, running strategy, taking the daily press briefing and managing the Commission’s overall media relations. In 1999 he spearheaded the EU’s media handling at the controversial world trade talks in Seattle.

Latest Articles by Peter Guilford

26 January, 2017
Brexit – a Cautionary Tale
24 October, 2014
Was Barroso his own man?

Other team members