Harold is GPLUS’ digital strategist with over 16 years of international experience, specialising in communications, public relations and public affairs.
Before joining GPLUS, Harold was senior web consultant at the Directorate-General of Communications in the European Commission. He also worked for more than a decade on worldwide digital campaigns for international-level trade union bodies, UNESCO, the ILO, and NGOs like ActionAid and Oxfam. Prior to that, Harold worked for the Asia-Europe Foundation and has helped set up a national web portal for persons with disabilities at the National Council of Social Services in Singapore.
Throughout the course of his career, Harold conducted training across the globe on the use of digital communications for outreach and reputation-building – the experience provided him the necessary insight in the use of digital platforms in different societies, cultures and sectors and how different they can be. He has also advised private companies on their digital marketing strategies, such as the search engine optimisation of their site, better use of content marketing, as well as increasing leads through the extension of digital channels. Having worked in both public and private sectors, Harold is particularly interested in applying B2B and B2C digital marketing techniques in the arena of public affairs, and making use of similar parameters to define communications KPIs and campaign goals.
With hands-on experiences in programming languages such as html5, php and css, as well as graphic and web designs, Harold also regularly reviews the UX of mobile apps and websites.
Apart from being a digital native, Harold also has a strong understanding of policy-making at both international and EU levels, through both professional experiences and education. Born and bred in Singapore, he read Master’s of International Relations at the Institut d’Etudes Politiques in Paris and an Honours degree in European Studies at the National University of Singapore.
Harold speaks English, French, Mandarin Chinese, Hokkien, Teochew, Cantonese, and basic Dutch and German.