Reputation management refers to the control and influence over the references made to a company or an individual either online on social media or on the web, or offline on television or mentions in a publication.
There are often two ways in which one’s reputation is managed, either by increasing the occurrences or the quantity of positive information, or by decreasing the occurrences or the quantity of negative information.
There are three crucial aspects of reputation management:
Reputation mapping is the first step in resolving a reputational crisis. It involves an in-depth analysis through social listening and search rankings to identify the sources of negative content, the intent of the persons behind it, the ways in which the negative information spreads.
Content production is the foundation of good reputation management. Positive information needs to be produced and crafted. Such content can take the form of photos, videos, images, social media posts, blog posts, newspaper articles, news updates etc. The content needs to be produced according to your strategy and timing in order to be effective.
Social media monitoring is the third crucial aspect of reputation management. Most online crises erupt on social media. It is highly imperative for you to be prepared by making sure you monitoring the right persons, networks and search terms so that the harm can be minimised as much as possible.