To operate successfully in Berlin, Brussels, London and Paris, you need to know and be known by a range of key public officials who matter to your business. You also need to understand how they interact with each other, especially if they are handling regulation at both national and European levels. The right relationships can help you steer policies that affect your business and minimise the damage caused by restrictive legislation.
Government officials need to know what you think about the rules they are making. Being in a continuous dialogue with them can help them produce market-based solutions to regulatory needs. In times of crisis it can also help you deliver tougher messages without burning bridges, whether over legislation, regulation or an international negotiation.