A digital campaign means fast and effective use of digital tools like social media, mobile apps, blogs and websites to make your case or defend your reputation. It will connect you to a far wider audience than traditional media.
Digital campaigning is an essential channel used by all governments, NGOs, pressure groups and other political actors, as well as by European institutions and other intergovernmental organisations.
A successful digital campaign contains:
- Substantial groundwork to fine-tune your campaign roadmap, such as influencer mapping and a smart social media strategy;
- Intelligent use of Twitter, Facebook, LinkedIn and other social media platforms to channel traffic to your campaign website, broadening the number and type of people who visit it;
- Systematic analysis of data to improve the impact of your campaign website.
- Infographics, images, videos and other forms of targeted content production throughout the campaign.